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THE IDEA

Bloomin’Holland’s central square immediately grabs your attention. It is the entrance to the event hall, the only florally-themed hotel in The Netherlands and theme park Bloomin’Holland.

Visiting the theme park you’ll experience the Dutch floral industry in six specially designed, attractive and above all memorable themed pavilions. Tourists and business visitors alike, from all ages and walks of life, discover the innovative, diverse and inspiring world of the floral industry for themselves.

Bloomin’Holland’s business strategy is based on at least a break-even operation. An operation that sustains itself, that stays financially sound and is able to invest in the theme park’s future. Its spin-off (image-enhancement, marketing, education, information about career opportunities, etc.) are free ‘by-products’ for the industry.